JINWEN UNIVERSITY OF SCIENCE AND TECHNOLOGY, TAIWAN R.O.C.
A RESEARCH OF NEW-TECHNOLOGY LEARNING BEHAVIOR IN DIGITAL PUBLISH DOMAIN IN TAIWAN
The study employed the questionnaire method. The questionnaire targeted 285 university students from Taiwan. All of them specialize in the digital publishing field. In regard to questionnaire tools, the design of the questionnaire was based on the theory of plan behavior by Fishbein & Ajzen (2010). The questionnaire adopted the Technology Acceptance Model (TAM) and took into account social cognitive views.