University/Organization
Communication Department
Hiram College
Hiram, Ohio
Communication Department
Hiram College
Hiram, Ohio
Title
Hollywood Fairy Tale: A Public Relations Case Study of Wrexham Football Club’s Transformation
Synopsis
This case study examines the remarkable transformation of Wrexham AFC under the ownership of Hollywood stars Ryan Reynolds
and Rob McElhenney. Their highly effective PR campaign catapulted Wrexham into global recognition despite the club’s modest status.
Through a combination of strategic PR, media outreach, and their personal charisma, the Hollywood duo successfully revitalized
the club, leading to consecutive promotions and a long-lasting impact on both the club and the local community.