University/Organization
Department of ISQS, Texas Tech University
Lubbock, Texas
Department of Industrial Engineering, Texas Tech University
Lubbock, Texas
Department of English, Texas Tech University
Lubbock, Texas
Texas Tech University
Lubbock, Texas
Title
You Like Day-tuh and I like Daa-tuh; Let’s Call the Whole Thing Off!
Synopsis
Pronunciation of “data” in the US (approximately 2/3 “day-tuh” and 1/3 “daa-tuh”) is little affected by region and demographics, but is strongly affected by peers’ pronunciation; further, the tendency to “fit in” with peers is more pronounced in some regions and demographics than others.