¹ Vice President, dfusion Inc.
² Senior Research Associate, dfusion Inc.
³ PHD, MPH
Formative Research Insights from the Trans Women Connected Project: Key Findings and One Counter-Intuitive
In 2017-2018, we conducted formative research with transgender women to develop an HIV prevention and sexual health promotion app called Trans Women Connected. Our purpose was to (a) understand the sexual health and HIV prevention needs of transgender women in the context of their overall health and well-being; and (b) to use these insights to guide the content development and framing strategies for a successful mobile app.