University/Organization
NATIONAL TAIWAN UNIVERSITY OF ARTS, TAIWAN R.O.C.
Title
A STUDY OF ENTREPRENEURS IN CONTENT PROCESSING SOFTWARE INDUSTRY IN TAIWAN
Synopsis
A preliminary list of potential entrepreneurs’ attitudes and behaviors in content processing software industry were identified and compiled. Subsequently, qualitative content analysis and expert interviews were conducted to consolidate this preliminary list into a final set of twelve attitudes and behaviors under eight categories –“commitment and determination”, “leadership”, “opportunity obsession”, “tolerance of risk, ambiguity and uncertainty”, “creativity, selfreliance and adaptability”, and “motivation to excel”, “social media”, “big data” and “experiences”.